The Brief
       
     
The Campaign Idea
       
     
Campaign Lockup
       
     
Campaign Look and Feel
       
     
Packs
       
     
Front of pack
       
     
Back of pack
       
     
       
     
Static Post
       
     
POS Elements
       
     
The Brief
       
     
The Brief

Challenge: To drive gatekeepers with children aged 6-12 years old to select Cereal Partners Worldwide breakfast options for their family, whilst generating awareness of their Xbox Partnership.

Solution: Excite families with innovative Xbox branded, on-pack promotions and prizes.

The Campaign Idea
       
     
The Campaign Idea

The campaign idea was based around family togetherness, empowering development and encouraging active family play.

‘Power Up Family Time' was the main campaign line, which was based around videogame characters collecting power-ups to get an energy boost. This was to encourage family togetherness at breakfast time, supercharging their mornings with nutritious Nestle cereals.

Campaign Lockup
       
     
Campaign Lockup
Campaign Look and Feel
       
     
Campaign Look and Feel

We were given full freedom to experiment and explore the look and feel of this campaign, whilst still being mindful of the partnership with Xbox. With this in mind, we created an overarching set of design elements that emphasized the ‘Power Up Family Time’ message.

We used complementary colours from Xbox's core colour palette, which outlined a clear divide of the two worlds however when displayed together, unified the campaign as one.

We created a 3-tier device that was split into 3 individual levels, using a positive and negative angle of 4 degrees to create an edgy offset feel. This device is used across the majority of the pack and POS designs.

Packs
       
     
Packs

With the pack design, we created the campaign piece to sit vertically on the packs. Creating a dynamic feature that would stand out on the shelf.

Front of pack
       
     
Front of pack

Front of pack breakdown

Back of pack
       
     
Back of pack

Back of pack breakdown

       
     
Social Media Content

As part of the brief, we were tasked to create a set of stand-out social media assets, which were to be used for organic and paid advertising, to help with the campaign reach pre-launch.

Static Post
       
     
Static Post
POS Elements
       
     
POS Elements

In addition to the cereal packs and social content, we produced a range of POS pieces to gain attraction in-store. This included, FSDU’s, palettes and shelf talkers.

For this, we ensured the pack designs and POS were consistent and displayed a real ‘WOW’ moment in-store.