The Brief
To showcase the respective premium cabins and services American Airlines and British Airways provides. Along with their partnership with British Airways and their joint transatlantic network from London to the America.
_
Project designed for American Airlines, in-house at Momentum Worldwide.
The activation was held in Canary Wharf and consisted of two days welcoming consumers to discover their ‘flyer style’!
To find their flyer style, guests will navigate through four one-of-a-kind zones that showcase both the different flying personas and the American Airlines and British Airways on-board experience across the Atlantic.
The Go-Getters – Making things happen by staying connected when flying to over 240 North American destinations. Guests are challenged to take part in the ‘Great Transatlantic Plane Race’ for a chance to win business class flights to the States.
The Dreamers – Comfort seekers who always arrive well-rested and ready for action. Guests can escape to a world of dream-like comfort and stop for a stunning photo opportunity in the clouds.
The Escapist – Lovers of just kicking back and immersing themselves in endless entertainment. Guests enter a world of entertainment to discover the latest on board line up, and have the chance to win business class flights to Los Angeles.
The Connoisseur – Driven by a desire to taste new flavours and experiences. Guests dine under the stars to get a flavour of the finest food and drink, and discover delicious dining options in the air and on the ground.